United For Alice Graphic

What It Is

The “United For ALICE” project provides a framework, language, and tools to measure and understand the struggles of a population called ALICE – an acronym for Asset Limited, Income Constrained, Employed. “ALICE” are the working poor, households that are employed but whose income is still not sufficient to meet their basic needs of housing, childcare, food, transportation, health care, and technology. These workers often struggle to keep their own households from financial ruin, while keeping our local communities running. 

Led by United Way of Northern New Jersey and a team of researchers, the ALICE project has spread to half of U.S. States and includes United Ways, corporations, nonprofits and foundations. Many have found the ALICE research helpful as it quantifies and describes the number of households that are struggling financially – nationally, by state, by county, and even by zip code. 

The ALICE research methodology is reviewed biennially by outside experts, and each state report is supported with an independent Research Advisory Committees of local data and subject-matter experts.


Why This Work Matters

This project raises awareness about a huge but hidden segment of our community that is struggling to afford basic necessities. The success of a community is directly related to the financial stability of its members. 

Rent or electric bill? Food or prescription drug? For too many hardworking households, impossible decisions such as these are a way of life. When ALICE is forced to make difficult choices, the entire community faces consequences. The ALICE research helps stakeholders to reassess public and corporate policies and implement changes that improve the lives of ALICE and their communities. 

Don’t Have First-Hand Experience With Poverty But Want to Better Understand?

Take the ALICE simulator to experience the decisions faced by many Marshall County residents each month.

Learn more at:   

Key Findings from the Most Recent ALICE Report:

Marshall County:

Of Marshall County's 15,288 households in 2022:

  • 12% earned below the federal poverty level (FPL).  
  • 25% were ALICE, in households that earned above the FPL but not enough to afford the basics.
  • Together, 37% of the households in Marshall County were below the ALICE threshold (poverty + ALICE divided by the total households).
  • Between the 2019 and 2021 point-in-time checks, both households in poverty and ALICE households increased by almost 16% in Marshall County.

As in Iowa and the USA, financial hardship is not equally distributed. For example:  

  • 71% of all single-female-headed households with children in Marshall County were below the ALICE threshold (compared to 35% of single or cohabiting (no children) or 21% of married households with children or 19% of all single-male-headed children)
  • 40% of two or more races' households and 38% of all Hispanic households in Marshall County earned below the ALICE threshold (compared to 37% of all white households)

See more Marshall County data here.  (Choose "Marshall County" in the drop-down menu.)



Of Iowa's 1,307,751 households in 2022:

  • 11% earned below the Federal Poverty Level (FPL)
  • 26% were ALICE, in households that earned above the FPL but not enough to afford the basics in the communities where they live
  • Together, 37% of households in Iowa were below the ALICE Threshold (poverty + ALICE divided by total households)

Other findings in Iowa:

  • ALICE lives in every Iowa community, though percentages vary.  For example, in Dickinson County in northern Iowa, 25% of the population is either in poverty or earning below the ALICE threshold, whereas in some southern counties - such as Appanoose County - 47% of the population is below these thresholds.  Learn more here
  • ALICE households are diverse, but financial hardship is not equally distributed.  Learn more here
  • ALICE works hard, but it's not enough.  A key contributor to the number of ALICE households in Iowa is the fundamental mismatch between the cost of living and what jobs pay.  For example, 25% of Driver/Sales Workers and Truck Drivers (the most common occupation in Iowa) were below the ALICE Threshold in 2022.  Learn more here
  • The cost of basics outpaces wages.  In 2022, household costs in every county in Iowa were well above the Federal Poverty Level of $13,590 for a single adult and $27,750 for a family of four. 

2023 ALICE in The Crosscurrents:  COVID and Financial Hardship in IA

2024 UPDATE ALICE in The Crosscurrents in Iowa